This post highlights the work required of my SA 202: Introduction to
Anthropology students. Students were given the opportunity to research and identify an example of cultural appropriation and explain how the cultural elements could be appreciated instead. Several students were given the opportunity to have their
exemplary work featured on the blog, and the students who provided
permission have their work featured here in this and the following blog
posts. Please show your appreciation for their work through the
comments.
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Nike's culturally appropriated design on leggings.
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By: Mason Igou
One example of cultural appropriation that I found was back in 2013
involving a new, trendy design on a pair of their women's leggings.
Within no time, many criticisms and statements surfaced from 2 main
groups, those from Australia and New Zealand. The reason for this
outrage is because the design on the pants closely resembled pe'a, which
is the tattoo men wear in Samoan Culture. This is an example of
cultural appropriation because what was once a male specific symbol and
tattoo, it was now being made for women's clothing, misrepresenting a
once sacred symbol. Another reason that this is an example of cultural
appropriation is because Nike did not do any research in making sure
that this was an appropriate symbol to use, as most companies check with
someone who has a patent or some sort of knowledge on a symbol, this is
evident in a statement by Nike which read, "The Nike Tattoo Tech
collection was inspired by tattoo graphics. We apologize to anyone who
views this design as insensitive to any specific culture. No offense was
intended." (HuffPost, 2013)
Someone could appreciate the culture without appropriating it
first by doing research and getting in contact with people who practice
this culture to see the real meaning behind some the symbols and
actions. You can also appreciate the culture without appropriating it by
respecting the symbols, like if Nike did their research and found out
that this was a male only tattoo, maybe working closely with people of
this culture to make a clothing line for men that both respects and
honors the culture. In this case, the big takeaway is to do your
research, and don't mess with symbols you don't understand.
“Nike Pulls Tattoo Leggings after Offending Pacific Community.” HuffPost, 15 Aug. 2013, www.huffpost.com/entry/nike-tattoo-leggings_n_3763591.
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A. Traditional "Dream Catcher", B. Mask used in children's games, C. "Ghost leg" (Bureau of American Ethnology) |
By: Molly Suthoff
Cultural appropriation, as defined in Anthropology: Asking Questions About Human Origins, Diversity, and Culture, is
"the unilateral decision of one social group to take control over the
symbols, practices, and objects of another" (Welsch et al. 42). In an
easier definition, it is the blatant use of another culture without
acknowledging the history and significance of that culture. An example
of cultural appropriation that is very common in today’s society is the
making and use of dreamcatchers (Karim). Dreamcatchers hold extreme
significance to Native Americans and have history that can be found in
many Native American legends. Today, they are misappropriated by a
plethora of people. The mass creation and selling of dreamcatchers by
non-Native Americans neglects to acknowledge the history and
significance of dreamcatcher's presence in Native American culture. This
is a prime example of cultural appropriation because non-Native
Americans who create and sell dreamcatchers are actively ignoring Native
culture while simultaneously exploiting it too. While dreamcatchers are
often made and sold by non-Natives, which is cultural appropriation, it
is important to note that it is acceptable for Native Americans to make
and sell dreamcatchers because they are aware of and reflect on their
significance (Karim).
In an effort to avoid cultural appropriation, someone who is
interested in the creation and use of dreamcatchers can do many things
so that they are properly recognizing the significance of dreamcatchers
in Native American cultures. First, they can consult with a Native
American on the proper creation of dreamcatchers and what their place in
Native culture is. This would be a great time to become educated on the
legends that surround the dreamcatcher. Second, they can refrain from
creating the dreamcatchers for profit. Finally, they can abstain from
creating the dreamcatchers at all and stick to learning about the
culture rather than abusing the culture. While it is lovely that people
want to learn about and acknowledge Native American culture, it becomes
useless when they choose to culturally appropriate it. By understanding
the history and legacy of dreamcatchers most cultural appropriation can
be avoided (Johnson).
Works Cited
Johnson, Kaylin. “Dream catchers are more than arts and crafts – The Ferris State Torch.” The Ferris State Torch, 13 October 2020, https://fsutorch.com/2020/10/13/dream-catchers-are-more-than-arts-and-crafts/.
Karim, Nudrat. “Dreamcatchers are not your “aesthetic” — The Indigenous Foundation.” The Indigenous Foundation, 30 May 2023, https://www.theindigenousfoundation.org/articles/dreamcatchers.
Welsch, Robert Louis, et al. Anthropology: Asking Questions about Human Origins, Diversity, and Culture. New York, Oxford University Press, 2019.
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Ariana Grande's original tattoo that read "BBQ grill"
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By: Kaitlyn Wilbers
An example of cultural
appropriation is Ariana Grande getting a tattoo in Japanese. Grande got a
tattoo that was meant to say "7 rings" as part of the promotion for her
new music album. Instead, Grande's tattoo translates to "BBQ Grill" in
Japanese (Twersky 2019). This is an example of cultural appropriation
because she uses Japanese symbols that she does not know the meaning of.
Numerous amounts of tattoos are considered culturally appropriated.
Some examples are tribal tattoos, sugar skulls, Japanese Kanji tattoos,
and god or goddess tattoos. These are just a few examples of tattoos
that can be culturally
appropriated. These are considered culturally appropriated tattoos
because many people get them because they like how they look but do not
know the meaning or research the meaning behind the tattoo they are
getting. Many people get a tattoo simply because they want or like the
design and do no research in advance. Tattoos of this nature are
typically seen as not being culturally appropriate by anyone who is not
in the religion, of that culture, or in that tribe. For example, many
people who are not part of the Maori culture get Maori tribal tattoos or
use the tribal tattoos as inspiration in their own tattoo designs. Many
tribal tattoos aid in distinguishing the higher-ups from the other
citizens and determine the difference between different tribes. Japanese
Kanji tattoos are often culturally appropriated because people who do
not understand the language or speak the language often get Japanese
Kanji tattoos and often do not know the meaning or, in many cases, do
not make sense at all. Such as in the case of Ariana Grande getting a
tattoo in Japanese that she thought read "7 rings" but instead read "BBQ
Grill." There are indeed numerous tattoo styles that are not culturally
appropriate, although it's worth noting that not all tattoos may be
appropriate for every culture. People should research before committing
to the tattoo they are getting to ensure they are not appropriating a
culture. Suppose the research shows that the tattoo is offensive or not
culturally appropriate for that individual. In that case, that person
should not get the tattoo but instead choose a different one out of
respect for that culture.
Works Cited
Hunter, Dan. “Cultural Appropriation and Tattoos: Think before You Ink.” AuthorityTattoo, 17 Jan. 2022, authoritytattoo.com/cultural-appropriation-and-tattoos/. Accessed 13 Sept. 2023.
Twersky, Carolyn. "11 Celebrity Examples of Cultural Appropriation" Seventeen, www.seventeen.com/celebrity/g22363821/cultural-appropriation-examples-celebrities/. Accessed 13 Sept. 2023.
3 comments:
I fell into the trap of cultural appropriation when I purchased a dream catcher from a non-Native American. I was about 12 years old, and everyone in my grade had one. Even though I was young, I should have taken the time to talk to some of my Native American classmates about the significance of dreamcatchers in their culture.
The fact that Nike borrowed the Samoan pe'a tattoo design without realizing its cultural significance emphasizes how important it is to consider the symbols and motifs used in the design. Companies run the danger of unintentionally offending people and stealing cultural property if they don't conduct adequate research. Nike's apology shows that they comprehend that when fusing cultural references with fashion, care and consideration must be taken. Companies may show that they are committed to cultural appreciation rather than cultural appropriation by owning up to their mistakes and making a commitment to improved practices going forward.
By: Molly Suthoff: Reading this text reminded me how serious a problem cultural plagiarism is. I realized how offensive and disrespectful it can be to the parties involved when symbols and traditions of other cultures are commercially exploited, often with a lack of understanding of the original culture and its background. The Nike and Dreamcatcher cases in particular emphasized the importance of respecting culture appropriately, and I felt that when using traditions and symbols from other cultures, it is necessary to have a clear understanding of their meaning and history. I also very much agreed with the point that cultural plagiarism can be avoided by doing research and working with the people of the culture concerned.
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